PPC is a abreviation of Pay Per Click Term. You are paying for advertiser for each click he generates on his website. According to Wikipedia :

„Pay per click (PPC) (also called Cost per click) is an Internet advertising model used to direct traffic to websites, where advertisers pay the publisher (typically a website owner) when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system. PPC  „display” advertisements are shown on web sites with related content that have agreed to show ads. This approach differs from the „pay per impression” methods used in television and newspaper advertising.

[…] Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser’s keyword list, or when a content site displays relevant content. Such advertisements are called sponsored links or sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.


What exactly can EffectSEO.com offer me?


In EffectSEO.com we offer our clients variety of Pay Per Click Campaigns to Setup :

1. AdWords – the most popular option from Google Search Engine. Your Ads will be displayed in Google Search Engine , Youtube, Gmail and other Google’s websites.

2. Facebook Ads – this is an alternative to AdWords. You can customize your ad to any gender, age , location or even employee.